Friday, August 3, 2012

fashion friday :: like a virgin (via trip styler)

i think my favorite expression is "bananas!" i blame rachel zoe and gwen stefani. speaking of bananas, did you hear the big news in travel fashion this month? {sadly no, a law banning pyjama pants in airports has not been passed, despite my letters to international airport authorities.} banana republic has redesigned the uniforms of virgin america's flight attendants and pilots. virgin, how do i love thee? let me count the ways.

in order to drum up excitement for the redesign, banana republic put its designers into teams for a design challenge à la project runway, with virgin execs choosing the winning looks and virgin teammates weighing in. the final looks, described as "utility chic", mirror the airline's branding and cabin aesthetic.

the new uniforms take flight next month, just in time for the airline's fifth anniversary. but wait! there's more! like what you see on your crew? for a limited time, variations of some items will be available in banana republic stores and on virgin america flights. it might not be high fashion, but it's definitely 35,000-ft high fashion.

virgin isn't the only airline marrying fashion with function; toronto-based porter airlines' flight crew sport uniforms designed by pink tartan, while korean air flight attendants sport gianfranco ferre.

trip styler tip: flying through san francisco? be sure to fly out of SFO's terminal 2, home to virgin america and american airlines. it not only has a yoga room and a kiehl's, but also hip and healthy food choices like the plant cafe organic, pinkberry and cat cora, where on my last trip a virgin pilot serenaded travelers on a baby grand piano. it also has a wine bar if that's your version of yoga...

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