Friday, July 6, 2012

fashion friday :: summer style with heidi merrick (via trip styler)


summer: hey you! i'm here now!
me: finally, you little tease.
summer: i come at the same time every year...
me: i know, i just wish you were here all the time. i was ready for beach days, iced coffee and shorts forever ago.
summer: well then move to california, why don't you?
me: touché, summer, touché.

it's officially summer. unless, of course, you live in the southern hemisphere, but i digress. what was it the fresh prince said about summertime? "the weather is hot and girls are dressing less". true that, will smith.

when i think of summer style, i think of heidi merrick. raised in carpinteria and based in los angeles, this true californian creates beautiful clothes that are summer personified. her spring 2012 collection is an homage to the glamour of 80s pro surfing, a culture that embodied her upbringing with a father who made surfboards and a mother who owned a surf shop. her clothes have a breezy west coast ease to them, but always with a special touch -- a little somethin' somethin' that sets them apart. bonus: they're made in LA within walking distance from her studio.

here's a mini Q&A with heidi, who believes that when dressing for the beach, you should dress to honor the beach. {i love that. thanks heidi!} and what better way to honor the coast than by rolling up in a pair of black lace shorts?

what does summer style mean to you?
summer is when everyone tries to look like californians and californians are their most cool and natural! i love to wear something beautiful, like exquisite, to the beach. because the coastlines are the most beautiful settings the world has and they deserve it. besides you only wear the clothes for a hot second of greetings and kisses, then you're off in the water.

what's your summer uniform?
right now {at work} it's the la paz shirt, any pant and sandals.

what's your next summer travel destination?
i think my next stop is scorpion bay. a girlfriend of mine has the coordinates tattooed to her gorgeous body so i'm guessing it must be amazing!

heidi merrick is available at as well as online and in store at {the lovely/must-visit} oliver & lilly's in vancouver. traveling to los angeles? make an appointment to visit heidi's studio in downtown LA. i mean COME ON -- how awesome is that?

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